Talking with Karin Rehn-Kaufmann, Artistic Director of Leica Galleries International, Pigozzi discussed the concept behind the LimoLand fashion label. “I find it depressing to see so many people walk around dressed all in black. It’s too easy.”
While his photography is almost exclusively in black and white, Pigozzi has a great appreciation for colour, especially when it comes to his wardrobe. For the logo of his fashion label – which he explains is aimed at “rich old men who don’t want to wear beige” – the passionate art collector and owner of the world’s largest collection of African contemporary art, chose a ‘happy face’ from one of the vibrant paintings of George Lilanga (1934–2005) of the Tanzanian Makonde tribe, which he licensed from the late artist’s heir.